2025 Content Strategy: Or How I Learned to Trust Myself
Creative Process, Pre Visualization Jeff Austin Creative Process, Pre Visualization Jeff Austin

2025 Content Strategy: Or How I Learned to Trust Myself

In preparing for (setting)my 2025 goals I came to the realization that my approach for writing and sharing my work should mirror the way I create my images. I feel it, then I set to make it. I dont oftetn follow a set plan, finding mediocre results when I do. MY whole cratinve self is wrapped in pre-visualization. Sometimes it comes well in advance, and some days it happens in the moment: this is happening here, this light, that contrast, this background, i want this, yes, this , wait, wait, click. That is my thought process in the simplest form when taking a picture. Things are happening and I see this as the best final result. With decades of practice there is no internal dialouge, just the final image in mind.

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2025: Year of the Street Photography Book
Books, Creative Process Jeff Austin Books, Creative Process Jeff Austin

2025: Year of the Street Photography Book

It has been a goal of mine to write my own Tokyo street photography book. The task was more difficult than I had initially thought. The problem was that a different idea came out each time I sat down to write. By the end of the week of writing, several concepts were born. A brief for each and a link to a dedicated page for each are available below. It will take most of 2025 to produce these works. Likely encompassing the bulk of my creative output this year. I look forward to the challenge of creating multiple projects simultaneously and to the experiences derived from such a venture.

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